Home  ::  Log In  ::  Search :: 
Classroom-Based Programs
Conferences and Workshops
Instructor-Guided Online Courses
Live Webinars

Designations and Certificates
Magazine and Newsletter Subscriptions
Market and Research Data
Publications and Guides
Self-Study Web-Based Courses
Webinar Recordings and Packages

Win More Business with Personalized Video
Member Price: $99.00
Nonmember Price: $279.00
Product Code: E2181716CX/REGIS
Date Held:
September 13, 2018

 Before 9/13/2018StandardAfter 9/13/2018

Description of Product
Date Held:
September 13 

Customer experience is nearly on par with mortgage rates as the deciding factor when selecting a lender. Use personalized videos to provide a superior customer experience. This webinar will supply mortgage marketers and digital innovators with easy strategies to implement personalized video, including a detailed discussion of what personalized video is, and why it is critically important in our marketing landscape. Learn how you can leverage personalized video content to keep borrowers engaged throughout the lengthy loan selection process, right through to mortgage approval.

Thursday, September 13, 2018

2:00-3:30 PM EST


The following will be discussed at this webinar:
  • Why innovations in digital marketing push lenders to make changes and stay ahead of the curve
  • How top performers use personalized videos to meaningfully engage prospects and renew existing customers
  • How to start employing personalized video to strengthen your customer experience and bolster market performance
  • What to consider when building a personalized video campaign to ensure your success
  • Regulatory considerations related to using data to personalize communications
  • Leveraging customer data and the powerful outcomes of personalized video


  • Ted Mercer, VP Sales, BlueRush
  • Len Smofsky, EVP, BlueRush

Who Should Attend?

  • You are a CMO or Marketing Director of a private mortgage company or bank with mortgage divisions
  • Your title contains the word "Marketing," "Sales," "Digital," or "Innovation"
  • You are a mortgage company manager for marketing, digital, or innovation
  • You communicate with customers, B2C or B2B
  • You want to stay competitive in a rapidly digitizing industry
Product Category:
Live Webinars 
Contact Info:

For registration information, call (800)-793-6222 or email education@mba.org

Contact E-mail:

Win More Business with Personalized Video 

   Terms of Use & Privacy Statement

Copyright © 2018 Mortgage Bankers Association.  All rights reserved.