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D&I: Increasing Sales with Women Homebuyers
Member Price: $0.00
Nonmember Price: $79.00
Product Code: DL2-011503-WC-W
Delivery Options: Standard, Overnight, International

Description of Product

Complimentary to MBA Members. Live webinar held on December 6, 2018.


Single women are a growing percentage of home purchases and many home buying decisions are driven by the woman of the house. Women are a key home buying segment, yet many lenders may be missing the mark in their communication and marketing. Join MBA Education for this complimentary presentation and interview style webinar with Kristin Messerli, Founder/CEO of Cultural Outreach Solutions. This webinar will present demographic insights within this key segment, demonstrating how the female homebuyer values homeownership and their own economic advancement. Hear about market outreach strategies that will help you understand and better connect with women homebuyers. There will also be time for Q&A during this webinar.

This webinar is part of the four part "Mortgage Market Moves" webinar series, meant to help you better understand and connect with various demographic groups. These webinars will cover homeownership trends, offer insights and provide market outreach strategies:

  • Increasing Sales with Women Homebuyers - December 6th, 2018
  • Money Talk: How to Boost Sales in Multicultural Markets By Shifting the Conversation - date TBD
  • How to Provide Quality Services for Immigrant Families - date TBD
  • Techniques for Improving Customer Loyalty Across Cultures - date TBD


This webinar is complimentary to MBA members. Please use the promo code WEBINAR upon checkout to receive this discount.

Thursday, December 6th, 2018

2:00-3:00 PM EST

Participants will learn about:

  • Demographic information and homeownership trends among women homebuyers
  • Best practices in marketing and customer service to serve female buyers
  • How online tools such as Facebook, Instagram, Pinterest and LinkedIn can lead to more productive ways to engage a female audience
  • Strategies for talent recruitment among millennial women


  • Moderator: Tamara King, Vice President of Residential Policy and Member Engagement, MBA
  • Kristin Messerli, Founder/CEO, Cultural Outreach

Who Should Attend?

  • Loan Officers
  • Heads of Sales
  • Marketers
  • Production Managers
  • Referral partners
  • Anyone currently involved in diversity and inclusion initiatives, or anyone interested in getting more involved.
Product Category:
Webinar Recordings and Packages 
Contact Info:

For registration information, call (800)-793-6222 or email education@mba.org

Contact E-mail:
D&I: Increasing Sales with Women Homebuyers 
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