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High Tech vs High Touch: Building the Right Sales Business
Member Price: $49.00
Nonmember Price: $79.00
Product Code: DL2-011478-WC-W
Delivery Options: Standard, Overnight, International

Description of Product

Live webinar held on December 11, 2018.


Mortgage origination selling techniques are not working as they once did. With loan productivity at the lowest level in years, what is the strategy to be successful in this difficult marketplace? Is it 100% digital or just back to basics? What should managers and their originators have as the right combination of technology and selling practices to win at the point of sale in this new normal purchase money environment?

This webinar discusses the best practices for origination success in 2019.


Attendees should expect to understand:
  • The real reason why Origination is more difficult today for originators. It is not what you think.
  • What are Two Deliverables that Consumers want from a mortgage company?
  • How a Consumer Selects Their Originator
  • The New Two Marketing Laws of Origination that You Must Implement
  • The Four Parts of Prospecting Master Plan
  • Three Steps to Having Outstanding Marketing Message
  • High Tech Game Plan: Three Critical Communication Tools every Originator should Use
  • What is Valuable Content to the Consumer?
  • Sample Originator Social Media Plan
  • What Gets You Remembered & Effective Customer Touchpoints Plan
  • Putting it All Together


  • Pat Sherlock, President, QFS Sales Solutions

Who Should Attend?

  • Head of Sales & Senior Executives
  • Divisional, Regional, Branch Managers, etc.
  • Marketing Managers
  • All Originators-Retail, TPO & Correspondent
  • Any individuals looking to do more volume in 2019
Product Category:
Webinar Recordings and Packages 
Contact Info:

For registration information, call (800)-793-6222 or email education@mba.org

Contact E-mail:
High Tech vs High Touch: Building the Right Sales Business 
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