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CE: Social Media & Digital Advertising Resource Guide
Member Price: $750.00
Nonmember Price: $6,000.00
Product Code: DL2-011270-WC-W
Quantity:
Delivery Options: N/A







Description of Product
Description:

MBA Compliance Essentials: Social Media and Digital Advertising Resource Guide ©2016

Summary:

The MBA Compliance Essentials: Social Media and Digital Advertising Resource Guide addresses how to manage the challenges posed by digital marketing and advertising of residential mortgage products and services. Digital media can take many forms, such as traditional Internet Web functions, mobile media, social media platforms, interactive uses and those that are yet to be developed. In order to remain competitive, depository and non-depository financial institutions will have to embrace digital marketing and learn how to manage and govern the accompanying compliance risks.

The purpose of this guide is to review the statutory and regulatory background that applies to mobile/digital marketing so that financial institutions can evaluate the risks and rewards of advertising in the Information Age and plan accordingly.  The appendices include a draft risk management program, policies and procedures and compliance checklists to help financial institutions establish an effective system of governance and control.

Developed by:

  • David Stein, Of Counsel, Bricker & Eckler, LLP

Chapters include:

  • Statutory and Regulatory Background
  • Requirements and Implications
  • Draft Policies and Procedures
 
 
Product Category:
Publications and Guides 
 
Notes:
*** MBA Compliance Essentials guides are available in electronic format only.  
 
Contact E-mail:
education@mba.org 
 
Product:
DL2-011270-WC-W 
 
Title:
CE: Social Media & Digital Advertising Resource Guide 
 
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